Consumers like brands that are non-threatening, even cute, and easy to remember. We’re focused on enterprise software, but I believe that enterprise users like to be treated like consumers.
#Kiwi for gmail system startup software
I left Zeo to start an enterprise software company, Zive, which created Kiwi.ĮS: Another lesson learned from my previous company. We weren’t entirely healthcare nor were we entirely a consumer electronic product, which made an acquisition difficult. Second, in terms of attractiveness to potential acquirers, Zeo was something of a square peg in a round hole. First, it cost us $5 million to create and bring the Zeo device to market, so I became very jealous of software companies that need a fraction of that amount to commercialize. The experience taught me two important lessons. I raised $14 million in angel and VC funding and launched the Zeo Personal Sleep Coach in the U.S. I got an idea from the technology used for sleep studies, thinking it had a consumer application. Here’s a preview.īP: Zive is not your first startup rodeo.ĮS: No, I actually started my first company while a senior at Brown University. It’s a great story that Eric will share when he presents at next week’s VisionTech Angels Virtual Pitch Events, Tuesday and Thursday, June 23 and 25. What the company’s doing next will be even stronger. The result is the hugely successful Kiwi for Gmail and now Kiwi for G Suite, applications that have grown rapidly across Google’s client base. Thus Eric and the Zive team set out to make Gmail user friendly again. And where there’s a large market, there’s a motivated entrepreneur. Where there’s a problem, there’s a solution. But as Gmail’s popularity grew and Google continued to embellish it, it became increasingly frustrating for users in the browser.
When Google launched the free email service in 2004, it was a simple application. When I first spoke with Eric Shashoua, CEO and founder of Zive, he shared a mind-blowing number: there are 1.5 billion Gmail accounts.
0 kommentar(er)
